Did you really think Kelly Brabants would lay low after her first Booty by Brabants pop-up store in the Seaport ran its course? No? Cool, neither did we.
The hard-hustling athleisure entrepreneur, and fitness instructor, just opened her second pop-up location at Legacy Place in Dedham. The space will be open until May 12 and it encompasses all that the brand does: community, practicality, total comfort, and absolute glam. And the best part? The 1,350 square-foot space doubles as a fitness studio where Brabants will host her signature booty class regularly, starting March 2 at 11 a.m. and 12:15 p.m. Sign-ups for classes will go live on Wednesday on the Booty by Brabants website. If you have yet to take a class, which has drawn more than 600 people at a time when she hosts them outside, it incorporates choreographed dance and high-intensity exercise moves like squats, push-ups, and burpees.
“My first pop-up in the Seaport was such a success,” Brabants said in a release. “I knew I couldn’t fulfill this next opportunity without complete dedication and cooperation from my team. I am so proud of what we accomplished in Boston and that has motivated me to make Dedham even better.”
Although a little hike from the city, news of this location sprouting up comes at a perfect time. A few weeks ago BSC Lab, where Brabants hosted regular classes, announced its closing. So now, Booty fanatics can get their fitness fix somewhere a little more permanent—for now.
Outfitted in Brabants style, with white carpets, high ceilings, modern lighting, and over-sized mirrors (perfect for leggings selfies)—the mixed-use design will make for a memorable shopping experience. Plus, the floors are semi-cushioned and slip-resistant making the switch to host fitness classes even more seamless. The store will be stocked with all the same inventory available online, as well as exclusive store perks and early access to new product releases.
“Our goal is to continue to bring exciting, innovative brands and experiences to Legacy Place and Booty by Brabants is the total package,” Jessica Reed, marketing manager at Legacy Place, said in a press release. “With its incredibly engaged, loyal following, amazing retail offerings and signature workouts, they’re a wonderful enhancement to our ever-growing community.”
228 Legacy Place, Dedham, Monday-Saturday, 10 a.m.-9 p.m., Sunday, 11 a.m.-6 p.m., bootybybrabants.com.