WS Development is looking for a Marketing Manager at Legacy Place in Dedham! This position will work closely with the General Manager and the Director of Field Marketing to develop, implement, and enhance the overall marketing direction of Legacy Place. This position will have the opportunity to utilize passion and creativity while working hand-in hand with best-in-class retailers, including Lululemon, Soul Cycle, Lucky Brand, Loft, and so many more!
•Creates, develops and implements an annual marketing plan. The plan should maximize the marketing budget to drive traffic to the property and its tenants while staying true to the brand identity of Legacy Place.
•Frequently reviews and understands center sales and traffic trends and implements reporting strategy
•Creates, plans and orchestrates multiple events per month from conception, to contract negotiation through execution
•Oversees public relations for the property in tandem with the agency on retainer; is responsible for assisting with the distribution of necessary press materials to the media and tracks the publicity value of all media coverage with a sense of urgency
•Maintains and manages website presence, email/e-club program and social channels with focus on Instagram, Facebook and Twitter; while constantly assessing the shifting media landscape and experimenting with emerging channels as deemed relevant
•Informs retail partners of marketing activities and supports requests for on/off-site programming/activation where relevant)
•Executes paid media program inclusive of digital, OOH and print channels as well as sponsorship efforts, as needed
•Responsible for managing the local production and use of on/off site collateral material and distribution
•Identifies/creates and sells revenue generating opportunities to achieve the financial goals of the property; including but not limited to pop-Ups, sponsorships and partnerships
•Prepares, reviews and understands marketing budget, financial and various related reports
•Participates in Management on Duty rotation, tenant manager meetings, staff meetings and other relevant management meetings, as necessary
•Displays a passion and enthusiasm for community outreach, communication, retail and event production
•Actively seeks prospective opportunities for collaboration with the Legacy Place community and surrounding neighborhoods
•Establishes strong working relationships with Corporate Marketing, Ancillary Income and Leasing teams
•Maintains strong relationships with media, agencies, customers, community leaders, business contacts, tenants, retailers and partners (i.e. local artists, charities, etc.) to build partnerships and engagement with key organizations on behalf of Legacy Place
•Develops and enhances an excellent rapport with tenants through frequent in-person contact; includes responding to corporate requests and property marketing activities/events support
IDEAL BACKGROUND AND EXPERIENCE
•BS in Marketing/Business Administration and at least five years of experience marketing, event planning, social media planning, public relations, marketing, and media relations. Retail/shopping center experience is preferred, not required.
•Good oral, written, organizational, interpersonal and multitasking skills
•Proficiency in Microsoft Office and social media channels (Instagram, Facebook, Twitter, Pinterest)